This vintage flyer, designed by Tom Kuchenski, promotes upcoming events at The Woodrose Ballroom in Springfield, Massachusetts, including a performance by The Velvet Underground on April 17, 1970. The flyer, measuring approximately 8 1/2 x 11 inches, captures the excitement and energy of the venue’s lineup, featuring a blend of iconic rock acts and regional talent.
The handwritten, hand-drawn aesthetic of the flyer exudes a DIY charm typical of the era’s grassroots promotional materials. Bold red ink highlights key details, such as dates, band names, and enthusiastic phrases like “A GREAT BIG SUPER GIGANTIC SCREAMING JOY SHOW!” The Velvet Underground’s appearance is prominently advertised as “A fine, fine, fine, fine show,” underscoring their reputation for delivering groundbreaking performances.
In addition to The Velvet Underground, the flyer lists several other noteworthy acts scheduled to perform in April, including the MC5 on April 10, and a double-header weekend on April 24 and 25 featuring The Allman Brothers Band, The J. Geils Band, The Nice, Family, and The Savoy Brown Blues Band. Playful commentary, such as “Somebody Else (Which Means Somebody Big but we don’t know who),” adds a humorous touch and reflects the casual, community-oriented vibe of the venue.
As a piece of ephemera, this flyer serves as a nostalgic artifact from the vibrant counterculture music scene of the early 1970s, showcasing the artistry and spontaneity that defined the era. It provides a window into The Woodrose Ballroom’s role as a hub for live music, creativity, and cultural expression.