This flyer promotes a Velvet Underground performance on August 22nd and 23rd, 1969, at The Woodrose Ballroom in South Deerfield, Massachusetts. Sharing the bill with Flight, this event included lights by The Road, enhancing the atmospheric and experimental nature of the performances. The venue closed for vacation shortly after, on August 29th and 30th, as noted on the flyer.
Measuring approximately 8 1/2 x 11 inches, this flyer features intricate and ornate border artwork, evocative of medieval or mythological themes, which provides a striking contrast to the modernity and avant-garde reputation of The Velvet Underground. The design work was created by artist Steve Nelson, whose contributions helped cement the unique visual identity associated with the band during this period.
The flyer is an excellent example of the artistic and countercultural movements of the late 1960s. Its style and layout reflect a blending of traditional and contemporary aesthetics, mirroring The Velvet Underground’s ability to fuse elements of rock, experimental music, and art.
For fans and collectors, this piece represents a tangible connection to a late 1960s Velvet Underground performance, capturing the cultural energy and artistic collaboration of the time. The ornate design makes it a standout among other concert memorabilia from the era.