This poster, measuring approximately 5 1/2 x 17 inches, advertises a two-night performance by The Velvet Underground on October 3-4, 1969, at The Woodrose Ballroom in Deerfield, Massachusetts. Sharing the bill for these evenings was Boonatoot, with lighting effects provided by Captain Video. The design features a striking simplicity, characteristic of many promotional materials from the late 1960s.
The artist for this piece is Steve Nelson, whose work often encapsulated the raw energy and eclecticism of the era. The poster showcases a black-and-white image of the band, capturing their enigmatic and cutting-edge presence, alongside bold typography highlighting the event details.
This particular poster holds a special provenance, as it originates from the personal collection of Sterling Morrison, the band’s guitarist. His connection to the piece provides a direct link to The Velvet Underground’s history and their performances during this transformative period in music.
The Woodrose Ballroom, located in Deerfield, Massachusetts, was a venue known for hosting cutting-edge acts and supporting the burgeoning countercultural music scene. The intimate setting likely made these performances especially memorable for attendees, as The Velvet Underground continued to push musical boundaries and establish their legacy.
This poster serves as a rare and tangible artifact from a band whose influence on music and art continues to resonate. Its understated design and historical significance make it a prized item for collectors and fans of The Velvet Underground.