This poster promotes The Velvet Underground performance at The Woodrose in Springfield, Massachusetts, on Friday, April 17, 1970. The Woodrose, a nonprofit organization, was housed in the former Paramount Theater, though the two venues are often confused. The poster, printed on standard-weight paper, measures approximately 11 x 17 inches. While the artist is unknown, the light show for the evening was provided by Captain Video, adding a visual dimension to the band’s live performance.
The design is centered around a bold, ornate header featuring “The Velvet Underground” in decorative, vintage-inspired typography. Below this, a striking monochromatic image dominates the composition. The imagery, appearing like a film still or collage, evokes a dramatic and theatrical atmosphere, aligning with the avant-garde aesthetic that characterized the band’s performances and visuals.
At the bottom, the venue details are listed, including the address (1700 Main Street) and ticket outlets in various locations such as Springfield, Holyoke, Amherst, Hartford, and Storrs. Notably, radio station WHCN Stereo Rock 105.9 FM is mentioned, likely as a promotional partner.
The poster’s bold use of blue ink on white paper creates a stark, eye-catching contrast, giving it a handmade, grassroots feel reflective of the countercultural era. This event captures the tail end of The Velvet Underground’s active touring years, making the poster a significant piece of memorabilia from one of the band’s final performances before their transition into music history.
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