This poster advertises The Velvet Underground’s performances on March 21 and 22, 1969, at The Woodrose Ballroom in South Deerfield, Massachusetts. Measuring approximately 10.5 inches wide by 17 inches tall, the poster is printed in black ink on sturdy card stock, offering a minimalist yet striking design typical of the late 1960s rock era. The use of a single color emphasizes the bold, high-contrast imagery, which effectively captures the band’s avant-garde aesthetic.
The poster features a stylized image of the band members, rendered in a halftone pattern that creates a visually dynamic effect. The figures appear in an almost shadowy, abstracted form, reinforcing The Velvet Underground’s association with experimental and underground art movements. Above the image, the band’s name, “The Velvet Underground,” is prominently displayed in bold, clean typography, commanding attention and anchoring the design.
Below the imagery, essential event details are presented in straightforward text, highlighting the venue, The Woodrose Ballroom, and the event times (8 PM to 12 AM). The text also notes the inclusion of light effects provided by “Captain Video,” a reference to the immersive visual experiences often accompanying live performances during this era. Admission prices are listed at $2.75, with a 50-cent discount for women, reflecting the promotional strategies of the time.
This poster’s minimalist design and bold visual style make it an iconic piece of concert memorabilia. Although it shows a crease from being folded, this detail adds a layer of authenticity, serving as a testament to its original use as a functional promotional tool. It is a tangible reminder of The Velvet Underground’s influential presence in the late 1960s music scene.