This flyer advertises The Velvet Underground performing from October 14th to 19th, 1969, at The End of Cole Ave., located at 4926 Cole Avenue in Dallas, Texas. The flyer, which measures approximately 8 1/4 x 7 1/2 inches, features a striking and colorful design that juxtaposes a serene woodland scene in vivid pink and yellow tones against a stark black border. The aesthetic captures the countercultural atmosphere of the late 1960s while emphasizing the venue’s intimate setting.
The text layout is bold yet straightforward, with the band’s name prominently displayed along the left edge in an artistic, slightly distorted font, reflective of the experimental nature of the music and the era. The event details are placed at the bottom right in a classic typeface, maintaining the focus on the forest imagery as the centerpiece.
This particular flyer is a rare piece of Velvet Underground memorabilia. It is accompanied by a hand-written letter from Sterling Morrison’s wife, authenticating its provenance. According to the letter, this flyer was carried back from the show in Sterling’s guitar case, adding a deeply personal and historical touch to the artifact.
Though the artist remains unknown, the flyer’s vibrant design and historical significance make it a unique collector’s item, symbolizing the Velvet Underground’s legendary 1969 Texas shows. It’s a visual and cultural time capsule that connects directly to the band’s enduring legacy.