This poster advertises two electrifying performances at the Shrine Hall Exposition in Los Angeles, California, held on May 24th and 25th, 1968. Designed by the legendary artist John Van Hamersveld, the poster measures approximately 15″ x 11″ and captures the vibrant energy of the late 1960s music and art scene.
The visual composition is a dynamic mix of photographic imagery and comic book-style graphics. The top section of the poster features a playful comic strip, complete with action words like “SWOOOP!” and “TAKE THAT,” adding a sense of movement and fun. The central image showcases members of The Velvet Underground alongside other performers, creating a juxtaposition of cool sophistication and raw energy. The use of black-and-white tones emphasizes the bold contrasts and dramatic elements of the design.
Headlining the event were The Velvet Underground, known for their avant-garde approach to music, and Dr. John the Night Tripper, with his mystical and theatrical style. Sharing the stage were the Chambers Brothers, celebrated for their hit “Time Has Come Today,” bringing a mix of psychedelic soul to the lineup. The poster also features the names of supporting acts Salvation and Pinnacle.
The imagery, combined with the use of iconic fonts and visual storytelling, reflects Van Hamersveld’s groundbreaking artistry, which left an indelible mark on concert posters and album art of the era. This piece is not only a promotional artifact but also a striking example of 1960s countercultural aesthetics, capturing the spirit of innovation and rebellion that defined the time.