This calendar for May 1968 showcases the lineup for the Shrine Exposition Hall in Los Angeles, California, and was originally printed in the LA Free Press on May 3, 1968. The calendar also exists as a small poster printed on card stock, measuring approximately 6.5 x 11 inches. Designed by renowned artist John Van Hamersveld, the calendar exemplifies the vibrant and playful visual style of the late 1960s, blending psychedelic imagery with meticulous detailing.
The upper portion of the design features whimsical cartoon panels, with anthropomorphic characters resembling Mickey Mouse placed in surreal, fantastical settings. These visuals reflect the countercultural aesthetic of the time, emphasizing creativity, humor, and a break from conventional artistic norms. Below, the text highlights the impressive lineup of bands performing at the Shrine during May, including Big Brother and the Holding Company, The Grateful Dead, Sons of Champlin, Steve Miller Band, The Chambers Brothers, Yardbirds, Taj Mahal, Albert King, B.B. King, and The Velvet Underground, among others.
The calendar specifies event details, noting show times from 8:30 PM to 2:00 AM and ticket prices of $3.00 in advance or $3.50 at the door. Venues for ticket purchases, including Wallach’s Music City Stores and Free Press Bookstores, are also listed. The mention of visuals by Single Wing Turquoise Bird, a collective known for their immersive light shows, highlights the multi-sensory nature of the events.
Van Hamersveld’s distinctive style combines intricate line work and bold design elements, making this piece a standout artifact of the 1960s music scene. The calendar not only served as a promotional tool but also as a piece of art, capturing the eclectic energy and groundbreaking performances that defined the Shrine Exposition Hall’s reputation during this era.
The hand-drawn original pen and paper artwork is available.