This flyer promotes a two-night event on July 12 and 13, 1968, at the Shrine Hall in Los Angeles, California. The performances featured the Velvet Underground, alongside the Butterfield Blues Band, Sly & The Family Stone, and Rockets. The show, branded under “Pinnacle Dance,” was scheduled from 8:00 PM to 2:00 AM, showcasing an impressive lineup of pioneering artists across multiple genres.
The flyer measures approximately 5 1/4 x 8 1/4 inches and is printed in bold black-and-white tones. Its design is minimalist yet impactful, featuring a stark image of a lone figure walking along train tracks. This imagery contributes to the countercultural, underground aesthetic synonymous with The Velvet Underground and the late 1960s era.
Event details are displayed in bold, capitalized text, emphasizing the key performers and times. The location, Shrine Hall, is noted as being off the Harbor Freeway at Exposition, a significant venue for the Los Angeles music scene of the time. Ticket outlets included local record stores and bookshops, reflecting the grassroots promotion typical of such events. “Lights by Single Wing Turquoise Bird,” a collective known for their psychedelic light shows, is also highlighted, indicating the immersive multimedia experience of the event.
The artist behind the flyer’s design remains unknown, but its raw, gritty aesthetic captures the essence of the cultural and musical revolution that defined the late 1960s. The combination of prominent names and atmospheric design makes this flyer a striking piece of concert history.