This flyer promotes a performance of Andy Warhol’s Exploding Plastic Inevitable with The Velvet Underground and Nico, held on November 3, 1966, at the Music Hall Ballroom in Cincinnati, Ohio. The flyer, a distinctive artifact of the era, is printed on clear plastic and measures approximately 8.5 x 5.5 inches. The unusual material and minimalist design reflect the avant-garde ethos of Warhol and his Factory collective. The designer, credited as “Krody,” left their name printed subtly at the bottom.
The flyer’s typography is simple but effective. Warhol’s name is prominently featured at the top in bold black letters, drawing immediate attention. Below it, the title The Exploding Plastic Inevitable is presented in stylized white text, paired with the names of The Velvet Underground and Nico, who were key collaborators in Warhol’s multimedia performances. These events were groundbreaking combinations of live music, film projections, strobe lights, and performance art, encapsulating the experimental spirit of the 1960s.
The lower portion of the flyer emphasizes the unique sensory experience of the event, using phrases like “Lights, Films, Sound, Music” and “It’s Total, It’s Inevitable.” The text describes the show as a “Happening” and highlights its immersive nightclub style, inviting attendees to engage with the performance on multiple levels.
This flyer, with its unconventional medium and striking simplicity, captures a pivotal moment in Warhol’s multimedia work and the rise of The Velvet Underground as innovators in experimental rock.
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