This postcard mailer is a vibrant advertisement for La Cave, a renowned music venue in Cleveland, Ohio, and highlights performances scheduled in March and April 1969. Printed on durable orange card stock, the mailer measures approximately 4 1/2 x 7 inches and features a two-sided design with detailed show listings.
The Velvet Underground is prominently advertised for a three-night engagement on March 28, 29, and 30, 1969. Known for their experimental sound and association with Andy Warhol, the band was riding the momentum of their releases under MGM Records at the time. The postcard also lists additional artists, including The Hello People, scheduled for March 21-23, and Pacific Gas & Electric, appearing April 11-13.
The front of the mailer features a clean layout with bold, playful typography emphasizing each act’s name. The back includes essential venue details, such as La Cave’s address (10615 Euclid Avenue, Cleveland, OH), phone number, and reservation instructions. The tagline at the bottom invites patrons to engage in song readings and original poetry performances every Wednesday, showcasing La Cave’s dedication to fostering a creative community.
Sent through bulk mail, this specific mailer was addressed to Hugh “Jeep” Holland, the founder of Ann Arbor’s A-Square Record label. Holland is a notable figure in the music industry, credited with giving Iggy Pop his iconic nickname.
The bright, engaging design and historical significance make this postcard a fascinating artifact from the 1960s music scene, capturing a moment in time when underground and countercultural acts thrived.