This poster promotes The Velvet Underground and Quicksilver Messenger Service performing on July 5 and 6, 1968, at the Hippodrome in downtown San Diego, California. Designed by artist Rebecca Galdeano, the poster measures approximately 17.5 x 22.5 inches and is printed in black ink on striking silver card stock, creating a bold, reflective aesthetic.
The design exemplifies the psychedelic art style of the late 1960s. The centerpiece is an ethereal illustration of a crescent-faced moon surrounded by dreamlike, swirling patterns, evoking cosmic and surreal imagery. The lettering is heavily stylized, with intricate, flowing typography that blends into the artwork, capturing the countercultural spirit of the era.
The poster lists the event details clearly, including the dates, start time (8:30 PM), ticket price ($3.00), and the venue, “Hippodrome,” prominently displayed in bold lettering at the bottom. The collaboration of Lights by Kirkwood is also noted, signaling the inclusion of immersive light displays that complemented the music and enhanced the audience’s sensory experience.
Rebecca Galdeano’s artwork sets the tone for the event, pairing The Velvet Underground’s avant-garde sound with Quicksilver Messenger Service’s West Coast psychedelic vibe, reflecting the diverse musical fusion of the time.
This poster is not just a promotional item but also an iconic piece of 1960s art, representing a moment when two groundbreaking acts shared the stage at a venue known for hosting trailblazing performances during the countercultural movement.
A rare 5″ x 7″ handbill/card featuring the same Rebecca Galdeano design was also produced for these performances and originates from Sterling Morrison’s personal archive and collection. Its compact size and durability likely made it a practical promotional tool, easily distributed and carried by concertgoers. Coming from Morrison’s collection, this smaller version holds historical significance, offering a direct connection to one of The Velvet Underground’s key members and providing insight into the band’s promotional efforts during their innovative prime. This artifact captures the essence of the era’s vibrant visual style while serving as a tangible link to the band’s rich legacy.