This vibrant poster advertises the Velvet Underground’s performances on June 14th and 15th, 1968, at the Hippodrome in San Diego, California. Measuring approximately 22 x 15 1/2 inches, the artwork captures the psychedelic aesthetic of the late 1960s, featuring vivid colors, flowing patterns, and ornate lettering. The artist, Rebecca Galdeano, masterfully blends bold, eye-catching design elements with detailed typography to create an evocative and engaging visual composition.
The poster prominently displays “Velvet Underground,” associated with Andy Warhol, positioned above the names of supporting acts Clover and Waya. A heart-shaped motif, wings, and star-filled patterns further embellish the design, reinforcing the countercultural and experimental spirit of the era. The dynamic interplay of purple, orange, and green tones contributes to the poster’s striking appearance.
Below the artwork, essential event details are provided, including the venue’s address, “Front & G Streets” in downtown San Diego, and the ticket outlets scattered throughout the region, such as Lloyd’s Music City, The Plebeian, and Swami’s Beach Bar. The text emphasizes the immersive experience promised by these performances, reflective of the Velvet Underground’s boundary-pushing reputation in music and art.
A smaller 4″ x 5 1/4″ handbill/card featuring the same Rebecca Galdeano design also exists and comes from Sterling Morrison’s personal archive and collection. This compact version retains the striking visual elements of the larger poster, translating the bold psychedelic design into a more portable format. The handbill’s small size and clean print make it an accessible piece of promotional material, ideal for distribution to fans and concertgoers. Originating from Morrison’s collection, this artifact holds a unique historical significance, offering a direct link to The Velvet Underground’s legacy and their innovative approach to music and visual culture. Its rarity and connection to one of the band’s members add a layer of personal and cultural value, making it an essential piece for collectors and enthusiasts of 1960s counterculture.
This poster and card stands as a remarkable piece of cultural and artistic history, symbolizing a period of innovation and rebellion in the music scene. Its bold visual style, combined with the association of iconic acts like the Velvet Underground, makes it a coveted collectible for fans and historians alike.