This striking two-sided postcard advertises a series of shows held at the iconic Grande Ballroom in Detroit, Michigan, from April 11th to 13th, 1969. Featuring performances by The Velvet Underground, The Nice, and Earth Opera, the event was presented by Russ Gibb, a key figure in Detroit’s rock scene. The postcard measures approximately 4″ x 7 1/2″ and showcases the vibrant creativity of renowned artist Gary Grimshaw.
The front design is a visually arresting composition that combines an intense orange background with an intricate purple illustration. The central image features a surreal mechanical motif interwoven with human hands, evoking themes of technology and humanity’s connection. Grimshaw’s bold and psychedelic typography highlights the band names, blending seamlessly into the dynamic artwork.
The reverse side of the postcard promotes another concert, featuring Jethro Tull, exemplifying the multi-functional design typical of concert promotions during this era. This dual-purpose format was both economical and effective in drawing attention to upcoming events.
Gary Grimshaw, celebrated for his contributions to the Detroit counterculture art scene, imbues the postcard with his distinctive style. Known for his work with the Grande Ballroom and bands like The MC5, Grimshaw’s designs encapsulated the energy and ethos of late-1960s rock music.
This postcard is a treasured relic from a pivotal moment in rock history, illustrating the Grande Ballroom’s role as a hub for experimental music and groundbreaking visual art. The combination of The Velvet Underground’s avant-garde sound and Grimshaw’s bold artistry make this an enduring artifact from Detroit’s vibrant musical past.