This is an 8.5 x 11-inch flyer announcing the premiere of Andy Warhol’s film MORE MILK, YVETTE, starring Maria Montez and featuring a live performance by The Velvet Underground. Created in 1966, this flyer advertises an event that took place at Jonas Mekas’ Film-Makers’ Cinematheque, located at 125 West 41st Street, New York City.
The flyer prominently features a black-and-white group photograph of The Velvet Underground, with Nico and other key figures associated with Andy Warhol’s Factory scene. Beneath the image is a detailed listing of the event, which included live appearances by The Velvet Underground, Edie Sedgwick, Gerald Malanga, Donald Lyons, Barbara Rubin, Bob Neuwirth, Paul Morrissey, Nico, Daniel Williams, and Billy Linich. At the time, The Velvet Underground had yet to release their groundbreaking debut album, but Warhol actively promoted them as their manager, aligning their music with his avant-garde art.
The flyer’s minimalist layout reflects the Factory’s raw, experimental aesthetic. The text is functional and direct, emphasizing the cultural significance of the participants. Andy Warhol’s Factory is credited as the producer of this flyer, reinforcing its association with the cutting-edge creativity of 1960s New York.
This event highlights Warhol’s multimedia approach to art, combining film, music, and performance in a single space. It captures a pivotal moment in the evolution of The Velvet Underground, showcasing them before their rise to prominence as pioneers of experimental rock. The flyer stands as a testament to Warhol’s influence on both art and music.
This comes from Jonas Mekas’ personal collection and has a letter of authenticity signed by him.