This vibrant handbill, designed by Wes Wilson, promotes a legendary three-night event held at the Fillmore Auditorium in San Francisco, California, on May 27th, 28th, and 29th, 1966. Measuring approximately 5 1/2 x 8 1/2 inches, this specific example is printed on bright red paper and is single-sided, showcasing Wilson’s bold and innovative typography.
The handbill advertises Andy Warhol and his groundbreaking multimedia project, the “Plastic Inevitable,” featuring the Velvet Underground with Nico, billed as the “Pop Girl of ’66.” Sharing the bill for these iconic performances were The Mothers of Invention, led by Frank Zappa, further solidifying the event as a cornerstone of 1960s avant-garde art and music.
Notably, handbills for this event were produced in a variety of colors, and some versions featured a review from the Los Angeles Times on the reverse side, reflecting the buzz and critical acclaim surrounding the Velvet Underground’s West Coast appearances. This particular design mirrors the BG8 poster, maintaining its signature swirling lettering and psychedelic layout that defines the era’s concert poster art.
The handbill captures the excitement and cultural significance of this moment in countercultural history. These shows were not just performances but complete sensory experiences that combined music, art, and light displays, offering audiences an unprecedented glimpse into the cutting-edge creativity of Warhol and his collaborators. Collectors and enthusiasts treasure items like this for their artistry and historical importance in documenting the rise of the underground scene.