This flyer and poster advertise the Velvet Underground’s performances at The Boston Tea Party on March 22nd and 23rd, 1968, located at 53 Berkeley Street, Boston, Massachusetts. The flyer measures 8 1/2 x 11 inches, while the poster version is larger at approximately 17 x 22 inches. Both designs were created by artist Bob Driscoll, whose minimalist yet elegant approach complements the Velvet Underground’s unique aesthetic.
The artwork features a strikingly simple layout, dominated by a graceful illustration of a flowing, angelic figure in pink tones positioned on the right side of the composition. The choice of imagery reflects a surreal, ethereal quality that resonates with the countercultural and avant-garde nature of the band and the time period. The figure’s pose and design evoke a sense of movement and lightness, subtly hinting at the transcendent and boundary-pushing experiences associated with the Velvet Underground’s music.
The text is clean and direct, with the band’s name prominently displayed in bold pink lettering, followed by their co-performer for the evening, The United States of America, an experimental rock band of the same era. Additional details at the bottom of the flyer include the venue name, showtimes, ticket prices ($3), and outlets where advance tickets and free posters could be obtained, including Krackerjacks and George’s Folly. Lights for the event were provided by The Road.
This flyer/poster is a quintessential example of late-60s promotional design, balancing simplicity with subtle artistry, making it a valuable collectible from the Velvet Underground’s history and their time at the legendary Boston Tea Party.