This poster, known as FD#142, advertises The Velvet Underground, Charley Musselwhite, and Initial Shock performing on October 18, 19, and 20, 1968, at the legendary Avalon Ballroom in San Francisco, California. Designed by renowned artist Wes Wilson and featuring photography by Belmer Wright, the poster measures approximately 13 7/8 x 19 7/8 inches. A postcard version of this design was also produced, making it a highly collectible artifact of the era.
The layout exemplifies the iconic visual style of the late 1960s psychedelic rock scene. The central image is a haunting, dreamlike photograph by Belmer Wright, depicting a woman’s serene face interwoven with abstract, organic textures resembling branches or scratches. This ethereal imagery is framed by ornate patterns on the sides, giving the design a vintage yet otherworldly aesthetic.
The event details are neatly arranged at the bottom in clean, bold type. The poster notes that the performances were accompanied by a light show provided by Jerry Abrams Headlights, further enhancing the immersive experience of the concerts. The Avalon Ballroom, located at Sutter and Van Ness in San Francisco, was a cornerstone of the countercultural movement, hosting groundbreaking artists and avant-garde events.
Wes Wilson’s design and the use of monochromatic tones reflect the evolving sophistication of poster art during the era, while still capturing the raw energy and mystique of the performers. The Velvet Underground’s inclusion in this lineup emphasizes their growing influence, blending their New York avant-garde ethos with San Francisco’s psychedelic scene.
This poster is a striking example of 1960s rock art, uniting music, photography, and graphic design into a timeless piece of countercultural history.