This handbill/invitation is a rare artifact from February 1st, 1968, promoting the album release party for The Velvet Underground’s groundbreaking second album, White Light/White Heat. Hosted by Verve Records and held at The Aardvark Cinematheque in Chicago, Illinois, this event occurred just two days after the album’s release, marking the unveiling of one of the band’s most influential works.
Measuring approximately 5 1/2 x 8 3/4 inches and printed on light card stock, the invitation features simple yet effective typography and layout. The event was billed as “The Evening of the Ron Britain Experience,” with Ron Britain as the master of ceremonies, highlighting the new album release alongside a live performance by The Velvet Underground. Adding to the allure of the event, Andy Warhol—although misspelled as “Andy Worhol” on the handbill—was mentioned as providing movies, lights, and dance, reflecting his strong association with the band during this era.
The choice of venue, The Aardvark Cinematheque in Chicago’s Old Town, adds a layer of historical significance. Known for its experimental and counterculture leanings, the location was an ideal setting for the avant-garde music and artistry associated with The Velvet Underground and Warhol’s Factory.
This handbill not only represents a key moment in the history of The Velvet Underground but also offers a glimpse into the era’s cultural experimentation and artistic innovation. For collectors and enthusiasts, it is a tangible connection to a pivotal time in music and art history. The artist of this handbill remains unknown, adding an air of mystery to this unique piece of memorabilia.